Considering all the challenges the Amway business has gone through over the years and more so in the past eighteen months – is Amway a business for today?
Certainly if we consider that economies are on the downturn, there must be a percentage of the population that is looking for an opportunity to increase their income and maintain their lifestyle – but was that not always the case?
If we consider the 80 – 20 rule http://management.about.com/cs/generalmanagement/a/Pareto081202.htm then we can to come to the conclusion that most people will not do what it takes when it comes to succeeding in business. Now many people are happy with their lot in life and to this end they are entitled to be left to what ever it is they are happy with. Just imagine out of every 100 head of population we have an 80% target market for retailing products and services.
Now that we know how big our retail market is we can conclude that our business opportunity is in the other 20%.
Here then is the dilemma - within the 80% who will be our customers and within the 20% who will join and build the business with you. A further dilemma is who in the 100% is likely to be in the 20% and who in the 80%.
Well the answer is we don’t know – so the process begins – and that then is our business – sorting through people – engaging people in conversation about their life – finding out do they fit the business or customer profile – either way play your cards right and you are on a winner. Retail customers are required to build a successful network marketing business now more than ever before. [some will debate this point - so debate]
I remember listening to a tape by Dexter Yager of Amway fame - where he said “you talk to a lot and you find a few – talk to a lot and find a few” - stick to the basics.
Now just how do you do that – well most people need some form of basic training in approaching people in the correct way so as to add to their chance of success. Success is never guaranteed in any walk of life especially business – so doesn’t it make sense to learn the fundamentals of the business from people who have walked the walk before you.
So like any job or business the majority can’t just walk in and be successful – there has to an education process and our business is no different – we have the process that most people prefer - it’s called ‘on the job training’ and ‘earn as you go training’.
The question is who is more suited to carry out this training? People who have blazed the trail or theorycrats [great word that] from behind a desk. Defined training courses are essential but active ongoing training has to be a winner in terms of keeping people motivated.
