AC Milan, Ronaldinho & Nutrilite

This is just in on the Amway Ireland website under http://www.amway.ie/news?news_id=10969&back_uri=/

2010-03-31NUTRILITE™ AND MILANLAB

A PARTNERSHIP BETWEEN WORLD-CLASS LEADERS THAT SHOWS HOW ACHIEVING PEAK PERFORMANCE IS

NUTRILITE™ and MilanLab speak about their cooperation showing how nutrition, science, technology and a tailor-made approach are key to reaching optimal health

On March 18th, 2010 NUTRILITE the world’s leading brand of vitamin, mineral, and dietary supplements[1] and the MilanLab, a research center within the famous football club AC Milan, presented their scientific collaboration at a European press conference in Italy.

AC Milan – one of the world’s most successful football clubs – and NUTRILITE joined forces in a move that sees the NUTRILITE brand catapulted into the spotlight, helping to expand the brand’s leading position and ABO sales around the world.

As partner NUTRILITE shares with AC Milan its first-class scientific knowledge in the field of research applied to nutrition and sports.

The cooperation

Last year NUTRILITE experts Dr. Micheline Vargas, Nutrition Research Scientist, and Dr. Duke Johnson, Medical Director NUTRILITE Health Institute, met all soccer players to analyse their personal nutrition behaviour. “The program was launched after we presented the scientific background at the core of NUTRILITE’s approach to diet and supplementation. The soccer players particularly appreciated the natural ingredients from organic farming that distinguish our products”, stated Dr. Vargas. As part of the project, a customized nutritional program, rich in fruit and vegetables and with proper supplementation, has been developed for each athlete, with specific recommendations on timing and conditions provided by the NUTRILITE experts.

“The team is following the suggested nutritional and supplement program. The data we have collected so far show evident beneficial results”, says Daniele Tognaccini, MilanLab Project Leader and Athletic Coach. “The soccer players reported a decrease in fatigue and in muscular cramps during soccer practice and games. Recent laboratory tests showed improvements in the values of the majority of players following the recommendations, such as an increase in Vitamin D levels”, commented Tognaccini.

Healthy eating and dietary supplements are key for amateur and professional athletes. However, they play an even more important role for non-athletes. Today’s frenetic lifestyle often leads us to eat incorrectly. In this case natural vegetal supplements can contribute to filling the gaps of an unbalanced or incorrect diet and can play an important role in promoting the individual’s overall well-being.

From left to right: Dr Massimo Manara - AC Milan Doctor and the famous AC Milan players, Luca Antonini - Defender, Giuseppe Favalli - Defender, Massimo Ambrosini - Midfielder as well as Daniele Tognaccini - MilanLab Project Leader talking about NUTRILTE food supplements

The European Press Conference

On March 18th, 2010 Amway organized an international press conference at Milanello, the training center of AC Milan in Italy. The news of the day was the scientific partnership between NUTRILITE and Milan Lab.

The successful event was targeted at fitness and lifestyle journalists from all over Europe. More than 25 media from Russia, Turkey, Poland, Germany, Sweden, Hungary, Denmark, Italy, Spain and France attended the press conference.

The event started at 11:00 am with a tour around the sport facilities (17 hectares). Afterwards, the journalists watched a live training of the premier team having the opportunity to take pictures of all AC Milan stars. One of the most famous players, Clarence Seedorf, even stepped out of the training and had individual pictures with some of European visitors.

Back at Milanello around lunch time, all participants of the press conference were offered to fill in a nutrition questionnaire. After that, the NUTRILITE trainers gave personalized recommendations about their diet and supplementation. Having enjoyed a typical Italian lunch, the European group of journalists attended an international press conference with top representatives of both institutions: Dr. Micheline Vargas (NUTRILITE Health Institute), Ronaldinho (AC Milan), Daniele Tognaccini (Project Leader MilanLab) and Jean Pierre Meerssemann (Medical Coordinator AC Milan). The endorsement to the partnership and the recognition of the value and appreciation of NUTRILITE role was exceptional. Ronaldinho very well explained his personal involvement in the project and answered a lot of questions from the journalists about his individual experience with the suggested diet and NUTRILITE supplement program.

Furthermore, it was announced that NUTRILITE donates US$10,000 to the ONE BY ONE Campaign for children for every goal Ronaldinho scores during 2009 and 2010!

After the press conference most of the media had interviews with the MilanLab experts, Dr. Vargas and Ronaldinho.

Daniele Tognacelli, MilanLab, Dr. Jean Pierre Meersmann, AC Milan, Ronaldinho at the press conference on the NUTRILITE and partnership

Highlights of the media coverage will be provided to ABOs for their own promotion of the NUTRILITE brand. A TV crew from MilanChannel filmed the complete press event. A 2-minutes short version will be available for download at www.amway.it soon.

About NUTRILITE: Nutrilite, the world’s leading brand of vitamins, minerals and dietary supplements is the institutional sponsor of AC Milan and the official supplier of dietary supplements for the team. From seed to final serving, Nutrilite controls every phase of the production quality. Nutrilite is the only global vitamin and mineral brand to grow, harvest and process plants on their own certified organic farms located in California, Washington State, Mexico and Brazil NUTRILITE spokesperson Ronaldinho

About AC Milan: For over 100 years AC Milan soccer club has been a synonym for soccer, entertainment, emotions and victory. AC Milan team has won the highest number of trophies in the history of any soccer team. Since its birth in 1899, AC Milan has won 3 European / South American Cups, 1 FIFA World Cup, 7 Champions League Cups, 5 European Super Cups, 2 Cup Winners’ Cups, 17 League Titles, 5 League Super Cups, 5 Italian Cups. AC Milan is today one of the leading companies in the field of entertainment, producing sports shows aimed at millions of people all over the world.

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[1] Data related to 2008 sales figures, Euromonitor International

http://www.amwaytalk.com/viewtopic.php?f=11&t=1211#p14003
http://amwayukirelandfacts.wordpress.com/2010/04/07/ac-milan-ronaldinho-nutrilite/